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Why is AMD stock plunging sharply on Thursday?

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January 10, 2026
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Why is AMD stock plunging sharply on Thursday?
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Advanced Micro Devices (NASDAQ: AMD stock) tumbled on Thursday, dropping nearly 3% to $204.53 as investors rotated out of the semiconductor giant following its CES product showcase.

The decline reflects not a company-specific crisis, but rather a collision of broader sector pressures, profit-taking after a stunning 77% rally in 2025.

AMD’s impressive announcements at CES, including new MI455X data-center GPUs, the Ryzen 7 9850X3D processor, and the Helios rack platform, failed to hold investor enthusiasm.

The AMD stock move underscores how high the bar has become for semiconductor stocks racing to capitalize on artificial intelligence.​

AMD stock: Sector pressure and CES fallout weigh on chip stocks

AMD doesn’t operate in a vacuum.

On Wednesday, Intel’s 10% surge on its Panther Lake launch stole the momentum from AMD’s own CES announcements a day earlier.

Intel’s Arc B390 graphics chip claimed 77% faster gaming performance than its previous version, while its new 18A manufacturing process directly challenges AMD’s cost structure.

That competitive positioning shifted sentiment sharply away from AMD and toward Intel as the near-term AI-PC play.​

Beyond Intel, the broader semiconductor sector is vulnerable to rotation.

Memory manufacturers like Western Digital fell 9% and Seagate dropped 9.3% as investors locked in gains across high-beta chip stocks.

AMD stock, with a beta of 1.9, tends to amplify market moves, both up and down. When tech rotates into defensive holdings or away from volatile growth bets, AMD feels the pain twice over.​

Geopolitical and regulatory headlines loom in the background.

US licensing policies toward China, tariff uncertainty, and questions about whether AI capex can sustain current levels all weigh on semiconductor sentiment.

While none triggered Thursday’s sell-off directly, the uncertainty keeps short-term traders on edge, ready to bail at the first sign of profit-taking opportunity.​

Profit-taking and short-term dynamics

The math is straightforward: AMD rallied 77% in 2025. After such a gain, any pullback is violent.

Heavy insider selling, including CEO Lisa Su’s sale of 125,000 shares in December for $26.9 million, adds psychological pressure, signaling that even insiders are locking in gains near recent highs.​

Analysts maintain a “Moderate Buy” rating with a $277 consensus price target, but that consensus assumes flawless execution: robust MI450 bookings, high-margin AI-GPU sales, and no competitive surprises.

Intel’s Panther Lake announcement cast doubt on that scenario, at least for the near term.​

Technical factors amplified the decline. The stock’s recent 20% pullback from October highs has left short-term traders and algorithms on hair-trigger sell signals.

Once key price levels were breached, momentum-based selling kicked in, cascading the decline from -1% to -3.2% within the first hour of Thursday trading.​

AMD’s Thursday plunge is a reminder that near-term price action and long-term fundamentals diverge sharply.

The post Why is AMD stock plunging sharply on Thursday? appeared first on Invezz

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